Marketing

In the world of residential real estate, the term “marketing” means one thing...to get qualified, prospective Buyers interested in your home. Qualified Buyers are defined as people that are ready, willing, and most importantly, able to buy your home. These people are the focus of our marketing efforts.

No matter what the condition of the market, there is always competition for qualified Buyers. For this reason, it is important to work with a company that will aggressively market your home. Our job is to generate traffic (showings) by making these Buyers aware that your home is for sale and furthermore, that it is the best choice of all the homes available to these Buyers. Don’t forget that most Buyers are looking for the “best deal” out there. If we have your
home priced and staged correctly, we should be able to sell it for the most money in the shortest period of time.

The most important consideration when assembling a marketing plan for the sale of a home is to determine where Buyers look for homes. In the past, perspective Buyers came from a handful of places. Generally, Buyers either saw a yard sign, answered an ad in the paper or magazine or, most likely their Realtor brought them to the house. For the most part, these methods still work but to a much lesser degree. Home buyer’s reluctance to be “sold” by a “pushy salesperson” has driven them to the Internet. The Internet allows them to do preliminary research in a low pressure environment. The National Association of Realtors latest home buyers’ Report shows that 90% of today’s home buyers used the Internet in searching for a home. Do you want your home listed with someone that doesn’t have a firm grasp on how to use the Internet to market?

Our marketing plan combines the resources of the Internet with newspaper, magazines, yard signs, direct mail, and good old-fashioned networking in order to target prospective home buyers.