Print Media

Buyers are incredibly well educated. Regardless of age or anticipated home purchase price, Buyers have so much information available to them. In this multimedia culture, Buyers rely on the internet, newspapers and personal connections to gather information about the home buying process. The search profile of a Buyer indicates that the vast majority of energy is poured into contacting a real estate agent, searching on-line and driving through neighborhoods. Where does the newspaper fit into the process?

Depending on the Buyer’s age, between 2% and 5% use the newspaper (or other real estate print resource) as the first step in the process. At some point during the process, 40% use the newspaper as a source of information at some point in the process. As a real estate agent, we can’t throw out the opportunity to reach any percentage of the home buyer pool. Unfortunately, print media is extremely expensive and rarely provides a true Buyer. Utilizing this medium effectively is critical. The leading reason Buyers read the real estate section is to search for open houses. We judiciously use print media to complement the other forms of marketing. Key to catching a Buyer’s eye is a great ad so we use high resolution photos and enhancement to really make the photo pop. Thanks to Single Property Sites we create for your listing, it is easy for a Buyer to research the address and details of the home of their dreams.