Search Engine Marketing

With more than 90% of today’s homebuyers searching for homes online, it’s essential that real estate professionals make the properties they market visible through all of the appropriate search channels.

Keeping this in mind we optimize all of our websites for visibility on all of the major search engines and directories. First of all, we have setup our primary sites to rank well for very generic search terms. This helps us attract that essential, 90% of homebuyers on the web. See for yourself, get out on the web, visit Google, Yahoo, Bing etc…and act/think like a homebuyer, do some searches, we think you’ll find us.

Now, this aspect of traffic is vitally important but we also respect the long tail. The long tail (defined: The Long Tail or long tail refers to the statistical property that a larger share of population rests within the tail of a probability distribution than observed under a 'normal' or Gaussian distribution.) theory tells us that although there is a large mass of users searching for the most generic terms, there is an even larger group of valuable long tail of users searching for even more specific information. These are those buyers that have done their homework and know what area, neighborhood, school district, etc…they want to live in.

Long Tail users are why we create single property sites and neighborhood sites. These sites aim squarely at those buyers. Single Property sites allow us to focus on a specific property (hopefully yours) in greater detail. For more info on single property sites Click Here. Neighborhood sites allow us to give potential buyers a detailed overview of a specific neighborhood, they also give us the ability to feature our listings within that neighborhood. For more information on Neighborhood sites Click Here.